Agenda:
Wednesday, May 3
Check Into Hotel
Registration
1:00 p.m. - Welcome
1:15 p.m. - 2:30 p.m. - What Your Visitors Secretly Want… and How to Give it to Them
As a Louisiana tourism professional, understanding consumer trends is a critical part of your sales process. If you want to thrive – and not just survive – you need to pinpoint exactly why travelers do what they do. Why do some people choose you… while others decide to go elsewhere? In this thrilling presentation, global trends expert Daniel Levine will take you on a deep dive to reveal what your customers are actually thinking and feeling. Discover the "why" behind the "buy", understand trends that are quickly changing the travel landscape, and learn from destinations, organizations, and brands that are embracing trends and change with spectacular results.
Keynote Speaker – Daniel Levine, Executive Director of the Avant-Guide Institute.
Daniel Levine is one of the world's best-known trends experts. Named "the ultimate guru of cool" by CNN, he is the author of over 20 best-selling books and a frequent guest on international television and radio. Daniel is the director of the Avant-Guide Institute, a New York-based trends consultancy where he is the leader of a huge team of trendspotters who track the latest ideas and experiences from around the globe. As a consultant, Daniel works with many of the top names in travel, including American Express, UNWTO, Caribbean Tourism Organization, Wyndham Hotels & Resorts, Virtuoso Network and more.
2:30 p.m. - Break
2:45 p.m. - 4:00 p.m. - What are International Tour Operators Looking for in a Destination? What do International Visitors Expect in Travel Experience?
Based upon what was learned from Daniel Levine, two international tour operators will discuss practical approaches to working with international tour operators and discussing what internationals want in a vacation destination.
Speakers:
Gisa Kusserow-Hanson. Senior Product Manager at AlliedTPro, a leading North American Receptive Operator and Destination Management Specialist
Gerrit De Vos, Vice President of Business Development at American Tours International
4:00 p.m. - 5:00 p.m. - What is the Movie Industry Looking for in a Location?
Katie Prior, Executive Director, Baton Rouge Film Commission
5:00 p.m. - Adjourn for the Day
Thursday, May 4
8:30 a.m. - 9:00 a.m. - Registration and Lite Breakfast
9:00 a.m. - Welcome and Housekeeping
9:15 a.m. - 10:15 a.m. - What is the Future of the Group Tour Industry?
Predictions from group tour experts in 2023:
Learn ways to work directly with tour operators discovering exactly what experiences they are looking and telling them exactly what authentic experiences your destination can offer.
Speaker: Catherine Prather, President and CEO of National Tourism Association.
10:15 a.m. - 11:15 a.m. - Engage with Regional Marketing Groups to discover ways in which their marketing efforts benefit the Louisiana tourism industry, tourist commissions, CVBs and other constituents.
Lyn Pilch, Mississippi River Country
Liz Bittner, President & CEO, Travel South US
11:15 a.m. - 12noon - Learn from the Governor’s Office for Broadband Development and Connectivity the status of ConnectLA
As WIFI becomes more and more important in our daily lives, and remains very important to our visitors, domestic and international, this session will discuss the status of bringing broadband to communities across the state.
Veneeth Iyengar, Louisiana Executive Director for Broadband Development and Connectivity
12noon - 1:00 p.m. Networking Lunch
1:30 - 3:00 p.m. - New DCRT Programs
The Louisiana Offices of Tourism and Cultural Development are working on exciting new initiatives that will be of interest to you as it provides you with new themes, attractions and stories to promote in your area.
4:00 p.m. - Lieutenant Governor Billy Nungesser State-of-Tourism address and Louisiana Legislative Seafood Reception at the Louisiana State Museum
Friday, May 5
9:00 a.m. Registration and Light Breakfast
9:00 a.m. - 12noon - Social/Digital Media Boot Camp
Krista Neher, CEO of Boot Camp Digital
Krista will walk us through ways to successfully hit your target audience with digital and social media. Krista Neher is a six-time bestselling author, having written six books on digital marketing, including a textbook and a “Dummies” book. Krista is an international speaker and an award-winning entrepreneur. She has worked with companies like Facebook, Nike, Procter & Gamble, GE, Macy’s, Google, Morgan Stanley, and the United States Senate and has been featured as an expert in the New York Times, CNN, Wall Street Journal, NBC, CBS, Entrepreneur, and the Associated Press. Krista is passionate about digital marketing and created one of the first accredited certification programs in the world.
12noon - 1:30 p.m. - Lunch and Rural Tourism Next Steps Discussion
Louisiana Tourism Needs Assessment
1:30 p.m. - Adjourn