Please join us for this workshop on crafting a powerful restaurant marketing plan.

Whether you're a restaurant owner, manager, or marketing professional, this workshop is designed to equip you with the knowledge and tools to create a compelling marketing strategy that drives customer engagement, boosts sales, and elevates your restaurants or future restaurants brand.

In this follow-up to our session on writing a restaurant business plan, we will review offline and online marketing and what is currently working best for restaurants. We will review all of the online social platforms, as well as touch on some of the new emerging platforms as well as paid advertising. We will also review writing a social media employee manual as well as considerations for who is going to be responsible and have time to do the marketing for your restaurant, and when to consider outsourcing. We will also review restaurant websites and best practices.

We will also cover the offline aspect of marketing that every successful restaurant should build into their plan and their long-term marketing goals.

Presenter Heather Turner is a Merrimack Valley Certified SCORE mentor. She spent twenty years cooking professionally and in 2003 started her own business (with the assistance of a SCORE mentor). She currently teaches social media and marketing for small businesses and mentors and co-mentors in the chapter for marketing and social media for startup businesses and for existing businesses who need some help and guidance in the digital age.