Friday, January 12, 2024 at 1:30 PM AST
Friday, February 16, 2024 at 3:30 PM AST

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PEI Veteran Success Centre at EPWIC 
109 Water Street
Summerside, PE C1N 1A8

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Nancy Beth Guptill 
East Prince Women's Information Centre & PEI Veterans Success Centre 


  Request Application Form  




We help create successful Vetrepreneurs 



The Bunker Lab program is an excellent resource for any veteran with a business idea. Our approach is designed to educate and guide Vetrepreneurs through the process of validating and growing their idea. As a program participant, you will develop essential entrepreneurial skills while building a roadmap that details your business opportunity. After completing the program, you will have a solid understanding of what it takes to create a sustainable business.

Please Note:  For the Winter 2024 intake, we're accepting applications from women and gender diverse veterans and their female and gender diverse family members who live in PEI.



The Bunker Lab Program includes an online self-study program plus 6 live small-group sessions of 6 Founders / innovators maximum. The program involves six classes over 6 weeks, along with homework outside of the class. Each class is approximately 2 hours long, with the exception of the 6th class which will be 3 hours as it includes a class celebration on the final day.

The work you complete throughout the course ultimately becomes the content for your business plan and pitch deck. To graduate from the Bunker Lab program, you will pitch your idea to a group of community members. Classes are held in person, in Summerside, with virtual online support through private zoom sessions.

THE BRAINSTORMING ROOM: Entrepreneurial ideation is a dynamic coaching process where founders and innovators roll-up their sleeves to discover the business value in their idea. In the Brainstorming Room, a certified coach works with founders and innovators to design the business opportunities for their ideas. It is a place where veterans and their family members come if they have an idea for a new business, product or service innovation.

Our methodology consists of 13 visual frameworks used to ideate and design the business value of an idea. The frameworks engage innovators to think entrepreneurially about product-market fit, customer discovery, and competitive difference makers that helps build this thinking into a compelling value proposition. This method has delivered results for thousands of innovators in more than 27 countries, helping to secure investment, receive research grant awards, win pitch competitions, and more.



1) You must have a concept for a new business, product or service idea

2) You must sign the client engagement agreement which includes a mutual non-disclosure agreement

3) You must agree to attend workshops and complete all coursework and content within 16 weeks of program completion

4) For this intake, you must be a woman or gender diverse person



  • You are a Military Veteran or family member 
  • You are the major shareholder and decision-maker
  • You are Female or Gender Diverse 
  • You must live in PEI
  • If your company is registered, it must be registered in PEI
  • Your business must be for-profit



The Bunker Ideation Lab program includes online self-paced learning, instructional group sessions and remote coaching support.  

Over the six-weeks we spend together, we will help you answer and develop 9 key aspects of your business idea to determine its market value as well as potential opportunities:

  • Session #1: What is your Idea? (Napkin Drawing)                               - Friday, January 12
  • Session #2: Where Does Your Idea Fit? (Category Map)                       - Friday, January 19
  • Session #3: Who Are Your Customers (Market Fishbone)                      - Friday, January 26
  • Session #4: What Are Your Customer Segments (Segment Strawman)  - Friday, February  2
  • Session #5: What is Your Competitive Edge? (Competitive Radar)         - Friday, February  9
  • Session #6: What is Hour Value Proposiioint? (Value Proposition           - Friday, February 16

All 6 sessions will be held at the PEI Veterans Success Centre located in the East Prince Women's Information Centre Office at 109 Water Street in Summerside.  Sessions will run every Friday starting January 12th through February 16th, from 1:30 PM - 3:45 PM.  Your program instructors are Nancy Beth Guptill, seasoned entrepreneur, small business expert and entrepreneurial mindset coach, and Barb Gallant, Program Director of PEI Lest We Forget Committee & PEI Veterans Success Centre.



   1) Complete the online 'Request Application Form' Below

   2) Attend a 10-15 minute Prescreening Interview

   3) Sign a Program Client Agreement & Confidentiality Form

    Request Application      Form Now!