Newsletters and Writing for the Web - Webinar (03/28/24)

In this session we'll discuss how to craft regular newsletters and other kinds of email marketing, including types of content, structure, and writing style, plus logistics such as when and how often to send them out.

We'll also cover analysing success, and everything we do is designed to be 'platform agnostic' - the guidance will apply whether you're sending basic emails or using services like Mail Chimp.

The webinar will also touch on best practice for writing for the web, from writing blogposts to editing library websites and libguides.

Virtual Trainer: Ned Potter

Ned Potter is Faculty Engagement Manager: Community & UX at the University of York, and a Trainer for various organizations including the University of Oxford and the British Library. He has run library workshops across four continents, including with NEFLIN since 2016, and his presentations have been viewed over 2.5 million times online. His book The Library Marketing Toolkit was published by Neal-Schuman in 2012. Ned can be found online at ned-potter.com and on Bluesky at @nedpotter.bsky.social

This is an online class. Access information will be emailed one week ahead.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.

This project was funded either under the provisions of the Library Services and Technology Act from the Institute of Museum and Library Services or the Library Cooperative Grant program. Florida’s LSTA and LCG programs are administered by the Department of State’s Division of Library and Information Services.

For FY2023-24, the total state and federal budgets for NEFLIN's programs are $694,693. 42% of the total costs ($294,693) are supported by federal funds, and 58% of this program ($400,000) is supported by state funds.