Tuesday, December 12, 2023

11:30 A.M. - 1:00 P.M.
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Hills Bank - North Liberty 
590 W. Forevergreen Rd.
North Liberty, IA 52317

Driving Directions 

For those attending this session virtually, registrants will receive Zoom information prior to Tuesday via email. The educational program will start at noon.


Melissa Pence, CFRE, Fundraising Advisor at AMPERAGE Marketing & Fundraising


Mary Beth Kunz Keel
Association of Fundraising Professionals 

December 2023 Educational Program

Preparing for a Future Capital Campaign

Join us in person or online for our December educational program, presented by Melissa Pence, CFRE, Fundraising Advisor at AMPERAGE Marketing & Fundraising.

Is your organization looking to launch a major fundraising effort or capital campaign in 2024? What about 2 – 5 years from now? Melissa Pence, CFRE and fundraising adviser with AMPERAGE Marketing & Fundraising will share eight critical planning steps for your organization to consider before launching into a major fundraising or capital campaign.

The session will be available at Hills Bank North Liberty or you can choose to attend virtually via Zoom. Please indicate your intentions during registration so we have a proper headcount for lunch.

For those attending at Hills Bank, lunch will be served at 11:30 A.M.

Presentation will begin at 12:00 P.M.

Members are encouraged to register a guest for FREE!

Non-members are invited for lunch, educational and professional development and networking! Register below!

About the Presenter

Melissa Pence entered the fundraising profession in 2000 after pursuing a bachelor’s degree in public relations and business from Loras College in Dubuque, Iowa. Her first role in the nonprofit sector was with the Alzheimer’s Association East Central Iowa Chapter where she held the position of Special Events & Communications Coordinator. In her role she helped create awareness for Alzheimer’s disease (still relatively unknown at the time) and organized fundraising events in Eastern Iowa. Melissa later moved into the Development Director role with the Alzheimer’s Association and expanded her fundraising role to include annual fund, major gift and planned giving. In 2006, Melissa moved to work for the Sisters of Mercy. In her role with the Sisters of Mercy she increased annual giving, established the ability for donors’ to make contributions online, resurrected the planned giving program, and raised funds for capital projects such as the renovation of Sacred Heart Chapel and Sacred Heart Convent in Cedar Rapids. In 2008, an organizational merger with the Sisters of Mercy, led to new experiences in the fundraising trade including development of a new policies and procedures manual, drafting of new gift acceptance policies, establishing a monthly giving program and additional campaigns to raise funds for the Sisters’ ministries and to renovate and build new retirement communities and retreat centers across the Midwest and Western part of the United States. 

During her time with the Sisters of Mercy, Melissa first became a Certified Fund Raising Executive in 2010. She has successfully maintained her credentials and recertified every three years. 

Melissa returned to the Alzheimer’s Association in 2013 to serve as the Executive Director of the East Central Iowa Chapter. In her second time around at the Alzheimer’s Association, Melissa managed a budgeted of over $1 million and the chapter was one of the most successful in the chapter network in raising most funds per population capita. While in leadership at the Alzheimer’s Association, Melissa earned her Master’s degree in Strategic Leadership from Mount Mercy University. At the end of Melissa’s tenure at the Alzheimer’s Association she assisted in the transition of the East Central Iowa Chapter into the statewide Iowa Chapter.

In 2019, Melissa joined AMPERAGE Marketing & Fundraising as a Fundraising Adviser. In her role at AMPERAGE, Melissa assists nonprofit organizations in conducting feasibility studies and development office audits, training and mentoring to development team and board members, developing fundraising plans, and providing consultation to capital campaigns where she has helped raise over $20 million for worthwhile community projects over various nonprofit sectors. 

Melissa has been a member of the Association of Fundraising Professionals since 2007 and is a past board member of the AFP Eastern Iowa Chapter. She also serves as past president of the Eastern Iowa Planned Giving Council.