Understanding the customer journey is crucial for any business looking to enhance customer satisfaction, improve engagement, and ultimately drive growth and sales.

The workshop will guide you step-by-step through the process of creating a customer journey map, using both hypothetical scenarios and real-world examples. We will cover customer personas, touchpoints, and creating your journey map for strategic decision-making. This workshop will provide you with the tools and knowledge to make improvements to your customer engagement strategy. 

Presenter Heather Turner is a Granite Region Certified SCORE mentor. She spent twenty years cooking professionally and in 2003 started her own business (with the assistance of a SCORE mentor). She currently teaches social media and marketing for small businesses and mentors and co-mentors in the chapter for marketing and social media for startup businesses and for existing businesses who need some help and guidance in the digital age. She also specializes in working with the hospitality industry for operations, both starting a food business as well as in business.