Power of Email Marketing

The Power of Email Marketing

Today, more than ever before, business success is measured by the strength of the relationships each business builds. You'll learn how to build those relationships using easy, inexpensive and highly effective email marketing! We will explore the basics of what email marketing is, why it works so well, how it easily integrates with social networking sites, and how to use it in your business planning and marketing strategy to achieve special goals.

In this seminar, you will learn email marketing best practices and how easy it is to implement them. You will take away knowledge of how to:

Adhere to the do’s and don’ts of email marketing
Create email campaign strategies that are effective for your business
Build your mailing list to include people who are truly interested in your message
Write compelling subject lines and copy
Interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc.)
Develop targeted follow-up campaigns
Successfully integrate your email and social media marketing efforts

Come learn how to build strong relationships that will lead to more business and growth through the power of email marketing.

Meet the Presenter

Lynn Moore has been a hands-on web producer since 2000 and now concentrates on web initiatives for social media and relationship marketing. She partners with her clients to educate, motivate and drive sales.

In 2006 Lynn began her partnership with Constant Contact, offering entrepreneurs award-winning email campaigns that track open rates and enable social sharing. In addition to websites, Lynn specializes in building meaningful communities with comprehensive marketing campaigns, including traditional print, blogs, Facebook, LinkedIn and Twitter, and of course, Constant Contact.