W. Hartford, CT FREE Seminar Program                 

Engagement Marketing and Supercharging Your Facebook Marketing

Are you ready to learn how to engage your customers and prospects online and offline, to grow your business or nonprofit in today's world of new media marketing? Come learn how with cost-effective, easy, and powerful tactics that reach the hearts and minds of your audience and turn them into long-lasting, loyal customers.

9:30am - Doors open for coffee/tea and networking

10:00am - Engagement Marketing: How can you keep your customers coming back for more, telling their friends, and keep your business thriving? Learn how to inspire, inform, and create long-term meaningful connections with engagement marketing. We will discuss three key elements to building lasting engagement and help you succeed at marketing your business in today’s high-tech, online world.

11:00am - Supercharging Your Facebook Marketing: You’ve created a Facebook page, now what? Come learn how to leverage your Facebook page into an engagement marketing tool that will turn “fans” into customers and advocates through the right frequency and types of posts and through marketing campaigns they’ll want to act on and share.

12:00pm - Q & A

12:30pm - Wrap

Hosted by the Entrepreneurial Center at the University of Hartford

The Entrepreneurial Center (EC) provides hands-on coaching and business training for new and expanding small businesses, as well as aspiring entrepreneurs. Through business advising, technical assistance, educational programs, and networking events, the EC helps small business owners and employees to gain the business skills needed to succeed in the marketplace.

Established in 1985, the EC is an initiative of the Center for Professional Development (CPD). The CPD was founded in 1968 as the first women-only career counseling center in the state. Since 1968, the Center’s programmatic offerings have grown to include business advising and technical assistance, as well as continuing education, professional development seminars and entrepreneurial training, all available to both women and men.