"The Hero’s Journey: A Blueprint for Personal, Professional & Cultural Evolution" by Jelly Helm

David “Jelly” Helm is a 1987 Fine Arts graduate from UofL & this year's Alumni Fellow. Helm is a pioneer in the field of responsible advertising, and is interested in the role of purpose and story in our changing culture. He will discuss the concept of cultural evolution and paradigm shifts as it relates to his field and the world at large.