When

Tuesday, March 16, 2021 from 12:00 PM to 1:00 PM EDT
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Where

This is an online event.

Contact

Libby Santin
Center for Innovation & Entrepreneurship, Gary W. Rollins College of Business
423-425-4786
libby-santin@utc.edu

The 4 Pillars of Brand Building

Join us online to hear Tim Piersant, founder and CEO of Chattanooga Whiskey, share the learning from his 10 year journey building the Chattanooga Whiskey brand. He'll discuss the importance of People, Place, Product and Package as they relate to building this authentic brand.

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