Where
Capital Region Chamber of COmmerce5 Computer Drive South
ALbany, NY 12205
Driving Directions
Contact
Kate BakerSmall Business Development Center, University at Albany
518-380-5073
wbrigham@albany.edu
Market Research: Utilizing Data to Drive Your Efforts
An effective marketing strategy is more than just implementing a bunch of tactics and hoping something works. An effective marketing strategy requires thought, research and an understanding of customer behaviors in order to target the strategy to the right customers.
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