Wednesday, December 16, 2015 from 12:00 PM to 1:30 PM CST
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Briggs and Morgan, Professional Association

2200 IDS Center
80 South Eighth Street
Minneapolis, MN 55402


Janell Decker
Legal Marketing Association Minnesota Chapter
(612) 766-7448

Slaying the Web Analytics Dragon

Getting value from web analytics is hard. How can a marketer determine what is worth measuring in order to show firm leadership that the website is a success? In this session, Eric Wood will provide a strategic framework for firm web analytics and dive into the tactical application of that approach as well.

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