Social Media for Dummies:
Join the Conversation

• Are you receiving requests to "connect" with people you know but don't know what to do with them? 
• Are you not sure what a "twit" is and if you should be complaining to HR?  
• Do you have a LinkedIn profile, but you don't know how to actually use it or why you should bother?
• Are you simply interested in social media and ready to see how you can actively engage and benefit from this phenomenon that is changing how the world does business?

 If you answered yes to any of the above, this class is for you! 

The built industry is abandoning the project/transaction business model and moving toward relationship building with clients. Social media is a train that left the station and its time you jumped on board. By leveraging Twitter and LinkedIn's many features, you can increase your online visibility, the visibility of your business, and join in on the many conversations taking place on the network. Social media is one powerful way to stay top of mind, find new prospects, and connect with clients.

Cost

• CSI Members $10
• Non-Members $15
• Students $5 (limited availability)

 Presenters

Jaci Amend, CSI, AMA
Jaci Amend is the Marketing/Communications Manager at Melvin Mark Companies, a Portland commercial real estate firm of 65 years. She received her BS in Marketing, Communications and Business. Jaci has worked in the AEC industry since 2001 for firms such as SRG Partnership, ZGF, Turner Construction, and Rider Levett Bucknall. She has over 20 years experience in marketing and has been consulting for many companies for the last 12 years, most recently in social media strategy. Jaci is a Portland native, devout mom to a teenage son who keeps her current and engrossed in the latest media and an inner drive to use whatever tools will make life more efficient and effective.

Cherise Schacter, CSI, CDT
Cherise has experience with many facets of the Project Team. She has worked for a General Contractor, 23 years for an architectural firm and currently is the Standards Coordinator at Interface Engineering in Portland. Cherise is unique in that she has worked extensively in all aspects of the industry including specifications, contract administration, marketing, business management, QA/QC and Standards. Cherise currently serves as the President-Elect of the Portland Chapter, Chair of the Portland Education Committee and is a member of the Institute Education Committee. Cherise is CDT Certified and planning to pursue her CCS. She is passionate about specifications and coordination of the project team for the best possible project outcome.