Email Marketing

A free SCORE Small Business Workshop co-sponsored by Darien Library

E-mail marketing is one of the oldest and most established marketing platforms. Done well, it is the most cost-effective marketing tool (other than word-of-mouth) with a return on investment (ROI) of over 400%.

Yet email is one of the least understood aspects of marketing, and done badly it can be one of the most costly, resulting in the permanent loss of valuable small business leads.

Almost 200 billion emails are sent daily. Over 90%+ of consumers check their inbox daily. 80%+ of them prefer email for marketing communications over direct mail or phone.

Unlike social media, email is a channel that the small business owner exclusively owns and controls. The key is understanding how to use it correctly. This workshop will show small business owners how to get it right and maximize results in email marketing efforts.

Why email marketing is more important than ever
How email marketing differs from "sending an email"
What a great email newsletter looks like feels like
How to increase open rates and click-throughs
How to avoid being a SPAMmer
Using content, audience and timing to build successful campaigns
Lead nurturing, drip mail, referral building and lead generation
Renewing and reengaging with existing contacts
Tracking and measuring results to build successful new campaigns

Presenters: Jeff Seaver and Jon Dupree

Jeff Seaver owns Seaver Interactive, a website design and marketing firm in Westport, CT. Jeff has over 25 years of experience building websites and in the communication arts. He is a frequent guest teacher and lecturer at schools, corporate events and technology conferences. An adjunct professor, Jeff has helped author software guides and technology journals, and he developed and moderates the internetmarketing workshop series for SCORE.

Jon Dupree's firm is Calibrate Marketing & Mentoring in Danbury, CT. Jon brings a unique perspective to internet marketing, combining over 20 years of experience in sales and marketing in the B2B world with his extensive technological knowledge. Along with project collaborations with Seaver Interactive, Jon develops marketing strategies for start-ups and small businesses that improve results and ROI in e-mail, SEO and search and social media. He also provides extensive in-house mentoring and training for clients. Jon holds an Economics degree from Syracuse University and is a certified ISO 9000 auditor.

Free Business Counseling

To get free one-on-one business counseling or learn about other SCORE free workshops, please visit our website.
SCORE is a resource partner of the U.S. Small Business Administration and is a 501(c)(3) nonprofit association.