Gramercy Institute: Intelligence for Senior Marketers from the World's Leading Financial Firms
Ticket Prices
Judges: 14th Gramercy Institute Financial Marketing Strategy Awards
Samantha Wreaks
Gramercy Institute
212.752.0151
swreaks@financialadvertising.com
Ticket Prices
The Gramercy Institute is proud to announce this year’s roster of winners for its 14th Annual Gramercy Financial Marketing Strategy Awards. These important awards have been judged by an elite group of industry leaders. The awards will be presented on Thursday, March 30th at a special breakfast ceremony as part of Gramercy Forum: NYC.
BEST STRATEGY: DOMESTIC & SINGLE COUNTRY
BEST STRATEGY: GLOBAL & INTERNATIONAL
BEST STRATEGY: FOCUS AWARDS
BRANDING
Janus Capital Group (Janus Labs Rebrand/Restructure)
COLLATERAL (TIE)
Allianz (From manual to groundbreaking)
Seismic
Merrill Lynch (MMoD)
CONTENT MARKETING
T. Rowe Price (Insights Content Marketing)
Imprint
DIRECT MAIL MARKETING
Nationwide (Who's Your Boss)
Wilde Agency
EVENT MARKETING
Allianz Global Investors (Next generation fixed income)
INNOVATION
Rockland Trust (Value of Brand)
Mediastruction
INTERNAL MARKETING
FS Investments (Rebranding)
CUSTOMIZATION/PERSONALIZATION
TIAA
Seismic (Collateral Automation)
METRICS & OPTIMIZATION
Fidelity Custody & Clearing Solutions (FCCS Portrait Unit)
InvestingChannel
MOBILE & TABLET
AIG (Zumobi Partnership)
Partners & Simons
SEARCH MARKETING
TD Bank (New-to-Bank)
Media Experts
SOCIAL MARKETING
ditech (First Time Home Buyer)
Quattro
VIDEO
Eaton Vance (Custom Beta SMAs initiative)
fi creative
VIRAL MARKETING
Columbia Threadneedle Investments (How to build personas)
Wilde Agency
WEB SITE MARKETING
Wells Fargo Asset Management (DC Optics)