Embrace the Power of Email Marketing! 

Please join the National Scenic Byway Foundation and Market Wise for the second in our series of exciting and educational webinars!

This presentation will provide a deeper look into the importance and effectiveness of why email marketing with social media engagement can drive action and help you promote your Scenic Byway.

At the heart of small business marketing are the campaigns that drive action - collections of marketing activites that help a small business or organization to achieve its goals and objectives.  Newsletters and announcements have become a core component of those campaign choices.  Email is more important than ever - to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations.  This session will reveal some simple but effective best practices and considerations for the small business or non-profit seeking to make their email marketing more effective.

What you will learn:

• Campaigns in general:  what is a campaign, types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are...they have to be done together.
• What types of additional tools might be useful

Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

Intended Audience:  The content is targeted at the beginner - to comfortable small business marketers  who are looking to build their marketing knowledge, or to reinforce what it is they already know.

About the Presenter:
Debbie Rinckey is the owner of Market Wise, a marketing consulting firm that specializes in helping other small businesses with their marketing efforts.  She specializes in email marketing and strives to help small businesses with little or no marketing budgets.   She also specializes in helping tourism-based organizations as she is a board member of the National Scenic Byway Foundation, a member of the Matanuska Susitna Convention and Visitors Bureau marketing committee and has several clients who cater to visitors in Alaska.

About the Sponsor:

American Road is the premier publication that highlights the joys of traveling America's back road. We invite you to preview the current issue  - Trail of the Ancients Scenic Byway is featured prominently:

To gain complimentary access the digital edition:

Point your browser to the following url:   

https://checkout.subscriptiongenius.com/americanroadmagazine.com/login.php?s=

 Then, "Login with Magazine Code" to the system using the following credentials: Zip code: 48046 Renewal code: 5N9G3 - Once logged in, view the digital edition by clicking on the button labeled "Flip Book."

American Road magazine is distributed to subscribers and via newsstand nationally and internationally by Disticor, we offer byway organizations the opportunity to reach an audience of road trip enthusiasts who take over a half million trips annually. American Road magazine offers Byways a non-profit discount on advertising opportunities. We invite you to highlight your Scenic Byways, fun-filled getaways, roadside attractions, upcoming festivals/events, outdoor activities, and more to this highly targeted market of travelers.  American Road magazine provides measurable results through a third-party tracking service. Clients are seeing outstanding responses to their advertising campaigns with American Road-typically $1.50/response or less.  Don't have a budget? We work with a number of scenic and historic highway organizations to design co-op marketing programs that don't cost the byway organizations any money. In some cases, our programs may even generate revenue for the byway organization. Contact us for details at 1-877-285-5434 x1.

National Scenic Byway Foundation Membership:  Your foundation membership for 2015 is appreciated. Support from Byway leaders and organizations allows the Foundation to offer communication to our byway community, education, leadership and advocacy for the Byway program.

Thanks in advance for sharing this webinar opportunity with other Byway Leaders along your Byway and in your state.  For more information, visit our website: www.nsbfoundation.com

The NSBF plans to record and archive the webinar in our 'Members Only' section of the NSBF website:  www.nsbfoundation.com

The National Scenic Byway Foundation provides leadership to empower, strengthen and sustain byways.