SCORE Boston Workshop
How To Create A Social Media Blueprint for a Digital World
The social communication manual has been rewritten. As clients and constituents alike purchase products and services differently, the strategies and techniques you employ to target them are continuously changing. This new way of attracting customers presents both a challenge and an exciting opportunity for adaptation in a Web 2.0 world. This workshop explores the latest emerging social media technologies that will help you understand the fundamentals of digital marketing. This course utilizes clear strategies that the user can begin to implement immediately.
This workshop is sponsored by SCORE Boston and the Kirstein Business Library at the Boston Public Library.
It will be presented by Allana Da Graca. As the founder of Turning on The Lights Global Institute, Inc., she uses digital products to help entrepreneurs, and individuals develop their communication strategy and brand outreach. She is a contributing faculty member of Bentley University and Northeastern University where she teaches communication and digital technology courses.