Many business owners know that social media is a low-cost and engaging way to reach new audiences, boost sales, and develop customer loyalty. But, what do you do when you’ve hit a plateau or aren’t seeing a growth in sales through social media? In this workshop, you’ll learn advanced skills for taking your social media marketing efforts to the next level.

Topics will include:

• Creating a social media strategy

• Understanding each network’s analytics

• Knowing what metrics to monitor

• Advanced tools for managing and monitoring social media

• Developing and executing cross-channel campaigns

Attendees should have a strong understanding of basic social media concepts and methods. Consider this workshop as “Social Media 2.0”. You are expected to understand “Social Media 1.0”.