When

Tuesday, October 15, 2019 from 9:30 AM to 12:00 PM EDT
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Where

Harvard Ed Portal 
224 Western Ave
Allston, MA 02134  

 
Driving Directions 

Contact

SCORE Boston 
workshops@scoreboston.org 
617-565-5591 
 
 

Using the LinkedIn Sales Funnel for Business Development Success

Is your business getting found on LinkedIn by prospects and strategic partners? Most business people have a LinkedIn profile, but wonder what it accomplishes. This free workshop teaches you how to transform that passive channel into a robust, proactive lead generator. Knowing how to leverage that resource can make a difference in your business.

silver-keyboard2.jpg You will learn:

  • How to use LinkedIn’s advance search to create a prospect profile and segmented target audience by Industry, Title, Geography, etc.
  • How to develop a drip campaign and ask for five requests per day; the essence of a messaging system including the five messages to develop a know, like, trust relationship with the recipient.
  • When to allow prospects to “marinate” and wait for a response.
  • When to ask for telephone call or meeting.
  • How to harness discussion group to showcase your expertise.
  • When to add profile updates and use the gentle prod
  • How to export LinkedIn contacts to a spreadsheet and utilize that Email data for a monthly E-Newsletter

If your business requires you to find ideal prospects, qualify them and close business either in a face-to-face meeting or on the phone, this workshop is for you. It is not for a retail environment or restaurant where your objective is to get more people in the door.

Presenter: Ken Cheo, is the President and Owner of Our Sales Coach. Ken works with executives, managers, and select salespeople with guaranteed results for topline sales growth. He helps his clients develop an ideal client prospecting system where they can gain a strong market position and produce meetings with decision makers. Ken helps his clients develop a scalable and repeatable sales process that ensures they are not wasting time with people who don’t buy or buy from someone else. He trains and coaches teams, so the changed behaviors become habit and sustainable. Prior to creating the Our Sales Coach brand, Ken enjoyed over 20 years of sales and sales management experience.

  9:30  Registration and Light Breakfast
10:00  Presentation begins