Professional Service Providers “Word of Mouth” marketing?

Ask any successful solo professional (or < 20 employees) where their best clients come from and they’ll all tell you the same thing: “Word of mouth.”

Not newspaper ads, not direct mail campaigns, not Google ad words.

This workshop is filled with real life examples and hands-on exercises that you will enjoy and be able to apply in your own work and to your own circumstances.

Here’s some of what you’ll master:

• The principles of word of mouth marketing
• Why narrowing your business focus is essential
• Why being impressive and being remembered are not the same thing
• Why word of mouth demands over-simplification
• How most people (unknowingly) prevent others from spreading the word about them
• The simple, 3-step, word of mouth formula that you’ll never forget

An award-winning humorist and former corporate marketer, Blue Penguin founder and Chief Penguin, Michael Katz, specializes in helping professional service firms and solos talk/write about their work in a way that is clear and compelling.

Since launching Blue Penguin in 2000, Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Bloomberg TV, Forbes.com, Inc.com, USA Today, and other national and local media.