Creative Marketing on a Shoestring Budget

DURATION: 2 hours

EVENT OVERVIEW

Need ways to market your business when money is tight? These days, especially if you are a smaller business or solopreneur, you and your customers may have fewer resources on hand to spend on marketing. There are resources out there to help you implement your marketing goals at minimal cost.

This webinar aims to share these techniques and provide a forum to share your own low-cost marketing strategies with speakers and peers via polls. It walks you through an overview of SEO (Search Engine Optimization and its potential to make your business more visible on the web. Two SCORE NYC mentors--seasoned marketer Tim Contado and sales consultant Lee Simonson--will lead you through this informative session.

WHAT YOU WILL LEARN
At the end of the webinar, you will have the knowledge and resources to:

List practical ways to increase sales without using a lot of resources
Summarize steps to increase your visibility on social media
Give an overview of SEO and how it works
Describe how to use competitive research to position yourself more favorably
Discuss tactics and steps to proactively prospect for new clients
Identify tools to optimize your marketing strategies

WHO SHOULD ATTEND?
Start-ups, small business owners and entrepreneurs selling B2B or B2C who could benefit from a marketing “shot in the arm”.

ABOUT THE SPEAKERS

Tim Contado

Tim Contado is a sales and marketing professional with more than 25 years of integrated marketing and sales experience in Rubbermaid, Little Tikes, Nestle, and a number of startups and private companies. Tim graduated from John Cabot University in Rome, Italy with a BBA in Marketing and he got his MBA from Vanderbilt University in Marketing. Tim has been a SCORE mentor since Sept. 2016.

Lee Simonson

Lee Simonson founded and operated two startup media companies and was President of his sales and marketing consulting firm for 14 years. VP and GM of Kiss FM and WOR AM in NYC for 8 years. Years prior, Lee was an award winning salesperson and sales manager for radio stations in Washington DC and Chicago, where he was responsible for creating and building whole sales organizations from scratch.

Please note this webinar will be presented from 2pm to 4pm,
Eastern Daylight Time (11am to 1pm Pacific Time).