Library Copywriter's Workshop - NEFLIN (10/11/17)

All the fancy graphics and eye-catching layouts in the world won’t help your marketing pieces without one key ingredient: powerful copy that makes your reader crave the product or service you’re promoting. And while there are a few copywriting strategies that remain timeless (“show … don’t tell”), everything else seems to change on a monthly basis. What worked in a campaign six months ago can fall flat today. In addition, the ability to create fresh and evergreen content for your organization has moved from a nice-to-have skill to a MUST-HAVE skill!

This workshop is packed with copywriting how-tos … cutting-edge, attention-grabbing techniques … successful strategies for selling your message … and proven tips for overcoming the most infuriating challenges that copywriters face every day — no matter if your message is 140 characters long in a tweet or eight pages long in an article.

Who Should Attend?

Anyone who influences the development and creation of successful copy can — and will — benefit from this stellar seminar.

Course Objectives

This course will increase participant knowledge and ability to:

1. Identify their audience for every copywriting project.

2. Establish their purpose for every copywriting project.

3. Explain the difference between features and benefits.

4. Use emotional and rational attractors to increase credibility and establish trust.

5. Write headlines that grab the audience’s attention.

6. Write body copy that draws readers in.

7. Use punctuation, grammar, and literary techniques to add punch to their copy.

8. Combat wordiness.

9. Overcome writer’s block.

10. Describe the basics of writing copy for a variety of media.

11. Test the effectiveness of their copy.

Traininer: National Seminars Training

National Seminars Training (NST) was founded in 1984, primarily as a provider of continuing business education via one and two day workshops and seminars. Since its inception, National Seminars Training has served more than twenty million business personnel in the United States and Canada. Now recognized as one of the largest business training and development companies in North America, NST provides expanded live and on-line learning, a large and diverse corps of trainers, and a shared mission of providing the business community with the best, most innovative approaches to continuing education.

National Seminars Group develops its own curriculum and on-line products through the joint efforts of its Curriculum and Faculty Department, along with its recording studios.

From July 2015 to July 2016, National Seminars Training delivered over 9,000 public seminars in over 150 cities though out the United States, and over 3,300 on-site trainings for businesses in the United States and Canada. We have over 400 active trainers, and over 300 course offerings in our curriculum library, as well as over 1,000 course titles available through our on-line learning portal – Star 12.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.