Lead from the Library with Creative Advocacy and Branding (6/29/21)

Now is the time for librarians to lead, and leadership takes strategy and courage! As you look for innovative ways to share the story and voice of your library -- including the voice of your students -- with the rest of your school and district you’ll uncover allies and skills you didn’t realize you possess. .  With creative advocacy and branding, you can bring your library story to life, while leading within your school community and throughout the world like never before.  In this session, Shannon McClintock Miller will share  advocacy and branding ideas and strategies designed to empower you and  share your own  library story, goals and vision in memorable, effective and valuable ways.   Miller will share the why and the how of library advocacy and branding, while taking a look at specific resources  and examples to communicate your story. 

Shannon McClintock Miller is an international speaker, consultant and author who has a passion for education, librarianship, advocacy, technology, social media and making a difference in the world and lives of others, especially children. 

Shannon serves as the K-12 district teacher librarian at Van Meter Community School District in Iowa. She is also the Future Ready Librarians Spokesperson working with the Alliance of Excellent Education in Washington DC on the Future Ready School National Faculty.  She is Buncee’s Librarian Advisor, Capstone Publishing Librarian on the Street and MIE Expert. Shannon is the author of the award winning The Library Voice blog and enjoys writing for various blogs, journals and other forums including ISTE, School Library Journal and Publishers Weekly. She has published 12 children’s books, Leading from the Library with ISTE and Bill Bass, and has contributed to several other professional books. 

In 2011, Shannon was awarded the Connecting People Shorty Award and was chosen to be part of the SLJ New Leaders Program in 2012. In 2013, she was named one of the Faces of Innovation from Broadband for America; one of 50 featured in the 2013 Center for Digital Education Yearbook; and one of the featured Connected Educators with the Connected Educators projects partnered with the US Department of Education.  In 2014, Shannon was named a Library Journal Mover and Shaker. In 2016, she was awarded the Making it Happen Award by ISTE.  In 2018, she was awarded the AASL Leadership Luminary Social Media Superstar.