2 of 6 ----------Start-Up Your Business With A Successful Plan 

Overview:

Any company, whether it’s a Start-Up or established entity, requires a Business Plan to guide its Management Team toward achieving the Growth Objectives of the Company. Inherent in its Business Plan is a detailed market assessment, that characterizes the position of the new idea/new company/established entity in the market it serves, vis a vis its competition.

Description

The subject Workshop will in characterizing the ingredients of an effective Business Plan, including:Defining the Business’s Vision—Identifying the Market Need your firm will serve.

• Offering—Product/Service
• Focus-Market Segment/Niche/Customers to be served
• Characterization of the Market Segment served:
• Competition
• Market penetration-multiple growth scenarios- likely competitive response
• The Risks; how they will be mitigated
• The Team comprising the Company
• Pro Forma P&L
• Initial Investment/Return on Investment
• Global Opportunities (not included in this Workshop)

A Power Point Presentation, with the opportunity to ask questions throughout the Presentation; the essence of a successful Workshop.

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 Speaker:

Aaron Lebedow Co-Founder and Chairman of a global marketing consulting organization which served senior management of Fortune 500 companies; assessed these companies' market environments in terms of growth, technological threats/opportunities and competitive positioning.  The consulting disciplines that were the focus of his firm were included in the development of his clients’ Business Plans: * New Product Needs/Assessments * Acquisition Assessment/Divestiture * Market Size/Growth * Competitive Position/Future Strategy  * Technology Evaluation * Distribution Channels * Product Planning/Diversification * New Markets/Geography Entry * Adjunct Professor who taught Business Planning at the University level.