Thursday, March 5, 2015
2:00 PM to 5:00 PM
1 of 6 - Start-up Your Business With A
Successful Plan
Overview:
A thoughtful and well-executed business plan is the first step for every potential entrepreneur. Good planning increases the odds of success. This workshop covers the essential elements of business plan development. Topics include: setting goals and objectives, preparing marketing and financial plans and defining action steps to attain appropriate goals. With a good plan, build your road map to success.
Description:
• Establish the information needed for a detailed Business Plan.
• Create the Environment of the Company, Product or Service that will be the basis of this Plan; identify the Operations, Marketing Approach and Financial Implications.
• Establish Pro Forma P&L Statements, utilizing three Revenue Scenarios—Aggressive, Modest and Slow Revenue Growth.
• Identify the Risks you’ll face within each Pro Forma P&L Statement. Select the Most Likely Growth Scenario.
• Develop the Expected Cash Flow from the Chosen Growth Scenario, Loan Needs and Expected Payback to Investors/Yourself.
• Prioritize your Action Steps, recognizing those that are Absolute Musts, Very Important and Less Important. In essence, you’re creating a Time Line/Calendar for the tasks you’ll undertake to accomplish your Growth Objectives.
• Create your Plan and the last critical item, the Executive Summary; note, this Summary must portray your view of the Business Opportunity as Positive, Enthusiastic and Succinct. Ideally presented on one page. |
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Register Now!
Speaker:
Aaron Lebedow Co-Founder and Chairman of a global marketing consulting organization which served senior management of Fortune 500 companies; assessed these companies' market environments in terms of growth, technological threats/opportunities and competitive positioning. The consulting disciplines that were the focus of his firm were included in the development of his clients’ Business Plans: * New Product Needs/Assessments * Acquisition Assessment/Divestiture * Market Size/Growth * Competitive Position/Future Strategy * Technology Evaluation * Distribution Channels * Product Planning/Diversification * New Markets/Geography Entry
* Adjunct Professor who taught Business Planning at the University level. |
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