Where
Campbell University's School of Law225 Hillsborough Street
Raleigh, NC 27603
Driving Directions
Raleigh City Group Legal Marketing Association Presents: DIY Legal Marketing for Solos & Small Firms
LMA Raleigh City Group presents: DIY Legal Marketing for Solos and Small Firms. This seminar is designed for private practice attorneys who have limited marketing experience and are looking to find cost effective ways to market their practice.
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This program does not qualify for CLE credit
Please note: Refunds will not be offered after October 24th
Program Agenda 7:30 - 7:50 Registration and breakfast 7:50 - 8:00 Welcome and Introduction to the Legal Marketing, Camille Stell, VP of Client Services, Lawyers Mutual 8:00 - 8:30 Branding the Firm - How to use PR - Anna Hedgepeth, Marketing Manager, Cranfill Sumner & Hartzog & Brandon Yopp, Director of Communications & Marketing, Campbell Law School 8:30 - 9:00 The Internet's Impact on Marketing Efforts - Ginny Allen, Business Development Director, Cranfill Sumner & Hartzog 9:00 - 9:30 Developing a Marketing Budget - Derek Maine, Marketing Manager, Teague Campbell 9:30 - 10:00 Marketing with Social Media, Jennifer Griffin, Marketing Manager, Ellis & Winters 10:00 - 10:15 Break 10:15 - 10:45 - The Power to Influence the Future-Creating a Charitable/Service Culture to Futureproof Your Firm, David Daggett, Daggett Shuler Attorneys at Law 10:45 - 11:15 - Ethics Considerations in Marketing Your Law Firm, Brooke Ottesen, The Brocker Law Firm 11:15 - 11:45 - Build and Expand Reputation by Blogging by Jay Reeves, Esq. 11:45 - 12:15 - Marketing Through Volunteer Efforts by Joyce Brafford, Asst Director of the Center for Practice Management, NCBA 12:15 - 12:45 - Content Marketing: What is it and How Do I do it? Bob Friedman, Publisher, Attorney at Law Magazine 12:24-1:15- Strategic Networking, Camille Stell, VP Client Relations, Lawyers Mutual
Added Feature: Professional Head shots
Photographer Neil Boyd will be on site for professional head shots. Special discount to event attendees- $50
Neil will be on site from 10:00am-12pm. Come photo-ready!
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EVENT PARKING
DIRECTIONS TO RALEIGH MUNICIPAL DECK ADJACENT TO LAW SCHOOL
The City of Raleigh Municipal Parking Deck is the closest to the Law School at 201 West Morgan Street between McDowell and Dawson Streets. There are entrances into the deck from McDowell Street and Morgan Street. If you are travelling from the south of Raleigh along McDowell Street, please turn left into the McDowell Street entrance. If you are travelling from the north of Raleigh on Dawson Street, make a left turn on Morgan Street and turn right into the Morgan Street entrance which is near the intersection of Morgan and McDowell. Once you have parked your car in the deck, please exit the deck near the corner of Morgan and Dawson Streets, proceed to the crosswalk, cross over Morgan to Campbell Law School, and follow the stairs on the right up to the Law School security entrance (large glass pavilion). During the week there is a fee for parking in this deck: first 15 mins. Free, $1.00/30 mins.; $12 max charge.