With an understanding of what Marketing is and its goal, this presentation uses “pearls of wisdom” to highlight the important aspects of the components of marketing—product, price, place, promotion. It gives examples in increasing detail how to manipulate strategically these components to achieve the overall objectives of the business. It identifies key questions that must be addressed when developing the marketing section of the Business Plan for the organization.
Cost: $10.00 fee payable at the door by cash or check made out to Phoenixville Regional Chamber of Commerce.