The 10 Keys to Becoming a Successful Independent Publisher

Michael Larsen is one of the best-known literary agents around. With his wife and partner Elizabeth Pomada, he worked in publishing in New York before moving to San Francisco in 1970 and started Michael Larsen-Elizabeth Pomada Literary Agents in 1972.

And of course, everyone in the Bay Area writing community knows that Mike and Elizabeth are co-founders of the San Francisco Writers Conference, the San Francisco Writing for Change Conference, and the San Francisco Writers University.

BAIPA is delighted that Mike Larsen will bring his passion, his wisdom, and his four decades of experience as an author and agent to our November 9th meeting. The topic of his presentation is what he calls "a new model I created," highlighting ten keys for becoming a successful independent publisher.

Mike knows whereof he speaks! His How to Write a Book Proposal, now in its fourth edition, has sold more than 100,000 copies. His book How to Get a Literary Agent is now in its third edition.

Now is the best time to be an independent publisher, Mike is convinced, but...technology is forcing you to reinvent yourself as a contentpreneur, committed to both content and commerce. You need a new model for becoming successful, featuring these keys: passion, purpose, prose, people, platform, pre-promotion, promotion, professionalism, people, planet and profit, and finally, perseverance.

These ten keys challenge you to balance yin and yang--creating content and communicating about it. Integrating them will create synergy and a literary ecosystem that will flourish as long as you sustain it.

Be in the audience at BAIPA on Saturday, November 9, for Mike Larsen's don't-miss presentation! www.larsenpomada.com.