Presenter: Tom Martin
Tom Martin began his television news career in Washington DC for CBS News, covering the White House and Congress – and over the years, he has produced hundreds of stories for Diane Sawyer, Jane Pauley, the late Charles Kuralt and others. Currently, Tom provides PR support to business owners, authors, entrepreneurs, and non-profits– helping them connect with the widest possible audience.
Tom’s clients have been featured on shows including NBC’s “Today,” ABC’s “Good Morning America,” and “Oprah.”
Contact
SCORE Fairfield County111 East Avenue Norwalk, CT 06851
203-831-0065
score.fairfieldcounty@gmail.com
Do It Yourself Public Relations
A Free SCORE Small Business Workshop co-Sponsored by The Wilton Library, the Wilton Chamber of Commerce and the Wilton Bulletin
Tom Martin is convinced that every one of us has a story and a message that others could benefit from hearing. In one evening, Tom offers a crash course in which he will share secrets and strategies that will enable YOU to build relationships with journalists and share your story with the world!
- learn what ingredients go into an effective and engaging pitch or press release, one that makes producers and reporters say "Yes!"
- how to leverage interviews with local television, radio and publications to reach a national audience
- how to make each interview or article a "stepping stone" towards engaging new customers and clients, leading to sales and support for any worthy project
- how to make the most of a five-minute television or radio interview, even if the host of the segment is not asking "the right questions"
- why "the PBS model" for a media campaign is a great way to achieve the best results
Free Business Counseling
To get freeone-on-one business counseling or learn about other SCORE freeworkshops, please visitour website.
SCORE is a resource partner of the U.S. Small Business Administration and is a 501(c)(3) nonprofit association.