When
Wednesday, November 20, 2019 from 6:30 PM to 8:30 PM EST
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Check-in starts at 6:00 PM
Presenter: Jeff Seaver
Jeff Seaver runs Seaver Interactive, a digital marketing and website design firm in Westport, CT. Jeff has been building websites and creating online content for over 25 years and is an accomplished designer/artist, computer expert and teacher. He developed this year's six-part workshop series on digital marketing for SCORE. Jeff teaches at the graduate school level and lectures widely on technology.
Presenter: Jon Dupree
Jon Dupree owns Calibrate Marketing in Danbury, CT. He brings a unique perspective to digital marketing, combining 20+ years in sales and marketing in the B2B world with extensive technological know-how. Along with collaborations with Seaver Interactive, Jon develops successful content marketing strategies for start-ups and small businesses using email, SEO and social media, and provides in-house mentoring and training for clients.
Getting the Word Out: Content Marketing for Small Business
A free SCORE Small Business Workshop co-sponsored by Fairfield Library
Content Marketing has emerged as a key platform in marketing, yet it's widely misunderstood.
This workshop demonstrates the value in creating relevant business content (in text, images, videos etc.) for distribution across multiple platforms including websites, emails and on such as LinkedIn, Instagram, Facebook, Twitter, Pinterest and YouTube.
This workshop will show how to create successful content marketing campaigns, including:
- Creating relevant content that grows your business and your brand
- Building long-term client relationships through ongoing content distribution
- Using content to drive traffic and generate leads
- How content enhances SEO results
- Tying content marketing to business goals
- Developing a content marketing strategy, program and schedule