When

Thursday, January 9, 2020 from 6:00 PM to 9:00 PM EST
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Check-in starts at 5:30 PM 

Where

Housatonic Community College 
900 Lafayette Boulevard
Beacon Hall, Room 362
Bridgeport, CT 06604  

 
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Presenter: Bob Bel Bruno

Bob Bel Bruno began his career selling copiers door to door in NYC, then moved up to selling PCs and larger computers to Wall St. banks. He was VP, National Sales Manager for TV Guide Networks, and recently was the VP, Ad Sales for AMC Networks, where his team billed more than $250M in ad revenue and he personally negotiated $80M+ in deals. Bob founded Sales Advisor SMB this past year, which focuses on helping small business owners revamp and implement proven sales processes and best practices.

 

Resolve to Grow Your Sales in 2020

Part 1 -- Your Business and the Market Place

A SCORE Small Business Workshop co-sponsored by Housatonic Community College 


 

Business owners need to develop an approach on how to generate revenue from new or existing customers. They have to make people aware of what products or services they provide and why someone should purchase from them. Session 1 will be focused on understanding the business marketplace and how your business relates to this business environment.

This session will cover:

  • How to define the business you are in and your uniqueness and how to position your business against the competition
  • Gathering information about your targeted customers or clients
  • Determining who the major competitors are (direct and indirect)
  • The elements of a lead management system
  • The linkage between marketing planning and sales execution
  • Some simple tools and techniques to use to keep track of marketing activities

Registration for this workshop is $50

Free Business Counseling To get free one-on-one business counseling or learn about other SCORE free workshops, please visit our website.

SCORE is funded [in part] through a Cooperative Agreement with the U.S. Small Business Administration.