When
Thursday, May 14, 2020 from 12:00 PM to 1:00 PM EDT
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Where
This is an online event.
Cliff Ennico (www.cliffennico.com), a nationally recognized authority on legal issues in small business, is best known as the former host of MONEYHUNT, the PBS television series. His weekly business advice column appears in dozens of major newspapers and small business websites throughout North America. He is a frequent contributor to Entrepreneur and other small business magazines, has hosted over 100 videos on YouTube, and is the author of 16 books on entrepreneurship and career management.
Webinar - Trademarks for Creatives
A Free SCORE Webinar Sponsored by The Wilton Library and co-Sponsored by the Wilton Chamber of Commerce and the Wilton Bulletin
One of the trickiest parts of starting any business is choosing the right name. You need to be sure your name can be trademarked and that you can build a killer Internet and social media presence around it. It gets even trickier with multiple brands, or when the name that appears on your products and services is different from your company name.
- The five steps you must follow in selecting a name for your business
- “Common law” trademarks vs. “registered” trademarks
- Federal vs. state trademarks vs. service marks
- When can a name be trademarked?
- What do you do when your name cannot be trademarked?
- What to do if you receive a nasty “cease and desist” letter from someone that has a similar name
Free Business Counseling To get free one-on-one business counseling or learn about other SCORE free workshops, please visit our website
SCORE is funded [in part] through a Cooperative Agreement with the U.S. Small Business Administration.
