This workshop will cover actionable SEO (search engine optimization) and content marketing tactics that you can start using today, including:

• Building content to increase your search engine visibility and attract customers
• How to identify your hidden content and SEO assets
• How keyword targeting, SEO content development, and content promotion work together
• Leveraging existing relationships to develop content and search engine authority
• Managing your online reputation using techniques that get noticed by Google
• Promoting your content by aligning with outspoken influencers and causes that evoke passion

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This workshop is sponsored by SCORE Boston and will be presented by Dale Bertrand.  Dale has been an online customer acquisition consultant to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Makerbot, Raymond Weil, and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale started his career building high-performance computing systems for the National Security Agency. Now, Dale is a specialist in search engine marketing, content marketing, and web analytics. Dale speaks at industry conferences and leads corporate training events. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas, and Proctor & Gamble. Dale has BS and MS degrees in Engineering from Brown University.