*The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Contact
Katie CavanaghSEMAP's Farms Forever Coordinator
kcavanagh@semaponline.org
774-240-7004
Barn Raising:
Marketing Your Farm Business -> Increasing Your Sales
- A Five Session Workshop Series,
- Including a Create-Your-Own Website Lab (optional)
Join us for a modern take on a classic barn raising where you will come together with other growers and producers in your farming community to establish a marketing plan and website for your farm business. Just as the barn is vital to the operations of your farm, a marketing plan is vital to the success of your farm as a business. In short, improve your marketing plan and you'll improve your sales.
Who Should Attend?: Anyone interested in establishing a marketing plan or updating an existing strategy that needs some fine-tuning.
How Much Does It Cost?:
- 4 Sessions + website lab: $200.00
- SEMAP member 4 Sessions + website lab: $180.00
- 4 Sessions (no website lab): $125.00
- SEMAP member 4 Sessions (no website lab): $112.00
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Barn Raising
Session One: Blueprint of Your Barn
Tuesday, July 12th 5:30PM - 8:30PM
- What is a marketing plan?
- Overview of a successful marketing plan.
- Develop a branding concept* for your farm.
Session Two: Laying the Foundation
Tuesday, July 26th 5:30PM - 8:30PM
- Develop an overall marketing campaign for your farm - plus mini-campaigns for different seasons.
- Overview of the tools necessary to execute a profitable marketing campaign.
Session Three: Choosing the Right Tools
Tuesday, August 9th 5:30PM - 8:30PM
- How to Identify and narrow your target customers.
- Understand and decide what marketing tools (web, print, etc.) best attract customers to your farm.
Session Four: Framing it Out (prerequisite for web lab)
Tuesday, August 16th 5:30PM - 8:30PM
- First step to creating a website is building the framework, even if you plan to hand the task over to a professional they ask you to provide this first step.
- Learn how to plan and create the framework for your farms website.
- Discuss organizing information, content, and other possible features.
- Walk away with a wireframe for your site, this is the planning part of your website not the building piece learn that in the lab.
Session Five: Putting on the Cupola (web lab - optional)
Saturday, August 20th 9AM - 3PM
- Intensive 6-hour session, teaching you the basics of creating a WordPress site for your farm business.
- Use the wireframe that you created in the last session.
- Learn the basics of WordPress and update information whenever you want.
- Need to bring laptop – If you do not own your own laptop a limited number will be available on a first come first serve basis.
*All sessions will be interactive and involve some group work so that you can immediately begin to apply tools learned in class to your farm.*
