Indianapolis Chapter CSI July Meeting:

The social media toolbox: strategies to connect, communicate and collaborate

The emergence and adoption of social media is rapidly transforming the way we communicate. As user-generated content, it allows us to share our voices with the world through our mobile devices and keyboards. But how does this impact firms in the architecture, engineering and construction community? This interactive program will address:

-          why social media is relevant to you and your business,

-          social media success stories from the AEC industry, and

-          how you can plug into the powerful tool of social media to benefit you and your company.

Holly Bolton

Speaker: Holly Bolton, FSMPS, CPSM of CE Solutions

Holly is the Director of Marketing at CE Solutions, a structural engineering firm located just outside of Indianapolis in Carmel, Ind. In addition to leading the business development and marketing initiatives for the firm, Holly provides marketing communications consulting to outside clients. Her 14 years of experience also include fulfilling several roles at a newspaper, marketing for a transportation engineering firm in Kansas City and directing public relations and marketing communications for an Indianapolis architecture and engineering firm.

Active in the Society for Marketing Professional Services at the chapter, regional and national level, Holly is the 2011-2013 Chapter Delegate for the SMPS Board of Directors. She co-authored the SMPS Foundation White Paper, “The Client’s Use of Social Media and Social Networking” and has presented around the United States on marketing, communication and business development topics. She has a bachelor of science in public relations and a creative writing minor from the University of Central Missouri.