About Albert kaufman
Albert Kaufman is a Constant Contact Authorized Local Expert. He works with individuals and small businesses to increase their revenues through the savvy use of social media and email marketing. Located in Portland, Oregon, Albert works with clients in person and virtually using Skype and Google Hangouts. Learn more about his offerings and sign up for his newsletter at http://albertideation.com
December 1st - Cyber Monday!
8am Microsoft Store Downtown PDX
Rock Your Holidays + 12 End of Year Tips
The Power of Email Marketing: Featuring Social Media Engagement
This presentation will provide a deeper look into the importance and effectiveness of why email marketing with social media engagement can drive action.
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Attendees of this presentation will learn:
- Campaigns in general: what is a campaign, types of newsletters
- What to write about in your newsletter or announcement and how to consider using images
- Subject line best practices, and when to send your newsletter
- The importance of understanding how connected email and social media are…they have to be done together.
- What types of additional tools might be useful Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.
Bring plenty of business cards as we'll also have plenty of time for networking!
Special Addition!
3 Easy Steps to Jazz Up your Emails Effectiveness
Business and marketing coach Abigail Harris has decades of entrepreneurial experience in the gem & jewelry trade. She is passionate about helping small businesses owners successfully integrate their unique sense of self in the professional world. This leads to personal ease, confidence, and financial breakthroughs. She offers Brainstorm Solutions packages that zoom in on transforming the biggest blocks that keep your business from fully flourishing.