Constant Contact Academy
Local Hands-on Learning
Coming to Orlando FL 
 

Note the discount when registering for both workshops!


LAPTOPS ARE REQUIRED. iPads and tablets are not suitable for these sessions.
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Email Marketing 101 - 

The Basics of Email Marketing

Orlando, FL •  November 19 •  9:00 am - 12:00 pm  •  $129

Residence Inn Orlando Airport                                                                 7024 Augusta National Dr.                                                                       Orlando, FL  32822       

 Enroll here for
any or all sessions

What is it?
This fundamental workshop provides you with the step by step design process in creating and branding your Master Template. Learn how to confidently set email marketing goals, brand your master template, and increase engagement by using simple yet powerful best practices.

Agenda:
During this three hour class we'll cover:

  • Creating a Master Template
  • Branding a Master Template with:
  • Company Colors, Logo & Contact Information, and Links
  • Making Your Email “Social” by Adding Social Buttons, Using the Social Share Bar & Simple Share, and Incorporating Forward to a Friend & Join My List features

Who Should Attend?
This session is geared for users who have little to no experience using Constant Contact’s Email Marketing tool. It is also targeted towards users who have some experience, but want a more efficient way of creating a master template. LAPTOPS ARE REQUIRED. iPads and tablets are not suitable for this session.
Email Marketing 201 -

Taking Your Email to the Next Level

Orlando, FL •  November 19 •  1:30 pm - 4:30 pm  •  $129

Residence Inn Orlando Airport                                                                 7024 Augusta National Dr.                                                                     Orlando, FL  32822 

 Enroll here for
any or all sessions 

What is it?
As an extension of Email 101, this course will provide additional best practices and teach techniques to creating engaging content for your email communications. By incorporating more advanced Email Marketing techniques and features, learners will take an email to the next level by getting their audience to take action!

Agenda:
During this three hour class we'll cover:

  • Best Practices and Ground Rules for Creating Content
  • Creating Engaging Content in Your Email like:
  • Videos, Advanced Image Editors, Surveys and Linking, Table Properties
  • Getting Your Emails Noticed through:
  • Subject Line and From Name Best Practices, Pre-Header Teaser Text

Who Should Attend?
Email 101 is not required yet highly encouraged before attending Email 201. Email 201 is intended for users who have more experience using Constant Contact but want to learn more about additional features and techniques offered that will help increase engagement and opens within an email. Its focus is on creating engaging content and increasing interaction with your audience. LAPTOPS ARE REQUIRED. iPads and tablets are not suitable for this session.
Ken Countess

PRESENTER INFORMATION
Ken Countess
Constant Contact Authorized Local Expert

Ken is managing director of The Countess Group, a strategic marketing and communications consultancy now in its 15th year. An award-winning marketer and an internationally recognized expert on Email Marketing and Social Media Marketing, Ken’s approach to educating audiences on how to use email marketing and social media tools such as LinkedIn, Facebook and Twitter to build their business has earned him the respect of loyal followers around the world. 

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