SCORE Boston Workshop
Successful Online Marketing:
An Overview of Digital Marketing Strategies and Key Concepts
This workshop covers the fundamentals of digital marketing and introduces key channels, concepts and metrics. Learn how to get started with online marketing and get your head around the technical jargon. We will cover search engine marketing, pay-per-click advertising, Google Analytics, social media advertising, content marketing and strategies to effectively target your campaigns.
Takeaways:
- Overview of digital marketing techniques - from search engine marketing, to web analytics and influencer outreach
- Learn how to develop an online marketing process - test, optimize, refine, repeat
- CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
- Understand the targeting opportunities on various search marketing and social channels
- How the digital marketing landscape is changing
- How to use Google Analytics to guide your marketing efforts
- Learn about the tools at your disposal to run effective digital marketing campaigns
This free workshop is co-sponsored by the Boston Chapter of SCORE, Chimaera Labs, and the Cambridge Innovation Center, and is presented by Dale Bertrand.
Dale Bertrand runs Chimaera Labs, a digital marketing agency in Kendall Square, Cambridge. He has over a decade of online marketing experience. In his current role, Dale oversees projects involving organic SEO, AdWords and lead generation. His clients are primarily venture-backed startups, including several TechStars Boston companies. Prior to founding Chimaera Labs, Dale started two online lead generation businesses providing search engine based customer acquisition services to clients in the wedding, corporate events and education industries.