Contact
Karen Durand - Workshop ChairSouthwest Florida SCORE Chapter 219
239-489-2935
score219@embarqmail.com
The Basics: Social Media 101
The why, the what and the how for your small business or nonprofit
They’re Out There – How Do You Reach Them? You know your prospects, clients and members are active on social media. Are you asking: can social media really be harnessed for your business or nonprofit? Perhaps you’re not convinced that it works – or you are, but you’re feeling overwhelmed and are not sure how to get started marketing your business with social media.
This seminar will show you the value of using social media to reach your customers, members and prospects – plus how it can drive repeat business from your current customers, and how it can lead to new customers, members and volunteers!
We’ll take a look at the 5 most popular social media networks – Facebook, LinkedIn, Twitter, Pinterest and Instagram – and discuss:
· What each network is about
· What to post
· How often to post
· The business benefit of using each social network
We’ll also look at what comes next: what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
Speaker: Ingrid Fuller, president of Fuller Online Solutions
Ingrid is an energetic speaker, creative internet marketer, expert networker and philanthropist. She is the president of Fuller Online Solutions, a website design and internet marketing company helping small and medium size business succeed online.
Fuller Online Solutions has been recognized as one of the top three Website Design companies in Southwest Florida by Gulfshore Business Magazine for 2013, 2014 and 2015. Ingrid is a business partner and certified trainer for Constant Contact. She was the first Certified Authorized Local Expert in Southwest Florida.
Ingrid has received numerous awards including the prestigious 40 Under 40 award from Gulfshore Business Magazine; Innovative Woman of the Year from Innovative Health Magazine, the Excellence Award from Constant Contact and Volunteer Advocate of the Year from Make-A-Wish. Additionally, she volunteers as a business coach and facilitator at SWFL Micro Enterprise of Goodwill Industries.
This workshop and parking are free, however, preregistration is encouraged.
The Southwest Florida SCORE Chapter provides FREE Counseling and Low Cost Workshops to new and existing businesses in Fort Myers, Cape Coral, Bonita Springs, Lehigh Acres, Labelle and surrounding areas in Lee and Hendry Counties. Visit us today at southwestflorida.score.org