The Hatchery Networking- Mix, Make, & Mingle
This month we are diving into the world of baking mixes and ready-to-eat snacks with Simple Mills Founder and CEO, Katlin Smith. Learn all about Smith's experience in two highly competitive categories in the C.P.G. food space. As one of the gluten free market leaders, Smith will provide a first hand look at some of the challenges and benefits to tapping into the allergen-free space.
About The Speaker
Katlin Smith is the founder and CEO of Simple Mills, a Chicago-based natural food company. Simple Mills was started out of the desire to positively impact the food industry through simple-ingredient, nutrient-dense packaged foods. The company makes great-tasting baking mixes and crackers out of ingredients that work harder for you such as almonds, coconut sugar, and flax seeds. The brand’s products are rated five stars across the board on Amazon due to their superior ingredients, taste, and texture. In three short years Simple Mills has expanded its store footprint to over 5,000 retail stores including Whole Foods, Target, and Safeway. Today, Simple Mills is the #3 largest and the #1 bestselling natural baking mix brand according to SPINS syndicated data. Most recently, the company launched a line of almond flour crackers in March, expanding the brand’s reach to new aisle. The crackers are already available nationally in Whole Foods and are ranked as the #1 new crackers release on Amazon.
