South Suburban College Business & Career Institute
Oak Forest, IL 60452 - 708 596 2000 ext 3267
No Fee Seminar
Tuesday, Oct 11, 2016 from 6:30 PM to 8:00 PM
Marketing 101: How to Build Demand in a Crowded Market
Marketing is vital in a business to give direction, to help to set goals and objectives that will contribute to business success, and to ensure that everyone involved is focused on the same targets.
This introduction to Marketing will touch on the importance of Product, Place, Promotion, Price, and Profit to give your business a competitive edge.
Topics covered:
- What is Marketing - and why do I need it?
- The “5 P’s” of Marketing
- Marketing v Advertising.
- The importance of the Marketing Plan
- Developing your business brand
- Online marketing and social media strategies
PRESENTER: Geoff Eccles