CANCELED

Unfortunately we have had to CANCEL this workshop.  We apologize for any inconvenience this may cause.

If you registered, your payment will be re-funded.

"FREE Marketing Research from Census Data Mining"   

Another Practical "Toolbox" Workshop Brought to You by SCORE-Richmond in Partnership with the U.S. Small Business Administration  

Creating a target customer profile and gathering competitor data are some of the first steps in developing a marketing plan and advertizing content. You can D.I.Y. tons of FREE, specific and relevant data online from the U.S. Census Bureau if you know where and how to get it. This hands-on workshop will introduce you to easy Census Bureau tools:

• Census Business Development Tool:  access economic and demographic maps, trend charts, and comparable data for neighboring counties
• Industry Statistics Portal - learn how to gather information on competitors and complementary businesses.
• QuickFacts - gather information about your customers, including age/race/sex/income.  

Cost effective marketing starts with creating a profile and knowing where your targeted customers live.  Get this info for FREE from the Census data! 

FEE: $25 pre-register, $30 at-the-door  

Your Speaker:  Ally Burleson-Gibson, Data Dissemination Specialist with the U.S. Census Bureau.  Her strategic planning background and ‘keep it simple’ approach to data will lead you to the information you need to target your customers and create a solid marketing plan.