"Build Your Brand to Build Your Business (for Small Businesses on a Shoestring)"   

Another Practical "Toolbox" Workshop Brought to You by SCORE-Richmond in Partnership with the U.S. Small Business Administration  

You need to build your brand … and you don’t need to go to Madison Avenue to do it! Join a serial small business entrepreneur and go home with a blueprint of proven DIY brand building skills plus a checklist-for-success to measure your progress. Here’s a sampling of your take-aways:  

• Build a Bold Brand … your promise … delivered  memorably
• Be at the top of the vendor list when a buying decision is to be made
• Leverage your brand to make 1 + 1 = 3 or 4 or 5 or more!
• Position yourself as a Thought Leader & Industry Expert
• Deliver powerful e-newsletters to reinforce your brand
• Convert suspects to prospects through Missionary Work
• Network – to connect with people, not collect people – a process, not an event!
• Nurture customers, past customers & referral partners  

This is an action-packed two hour interactive workshop. Don’t miss it!    

FEE: $25 pre-registration 

Your Speaker:  Roger Pell, Managing Partner – Top of Mind Communications, LLC – a Richmond based producer of e-newsletters for small businesses. In past lives, Roger developed the first commercial application of micro-computer software; and founded a consulting firm serving financial services companies nationally.