Strategic Research-based Approaches to LinkedIn

This informative workshop will delve into a research-based philosophy and strategies to create a LinkedIn profile that is geared towards viewers with average attention spans of about 7 seconds. You’ll get insights into the role of cognitive neuroscience and how the evolution of the “digital brain” is central to what and how people skim online content. You’ll discover tips, tricks, and best practices to more strategically format your LinkedIn profile, optimize your use of keywords, and differentiate your personal brand.

By attending this session, you’ll learn:

• Where in your profile to effectively incorporate keywords

• How to clearly brand yourself

• How to develop your “secret sauce” to stand out

• How to strategically format and streamline your profile

• When, where, and why you need to engage in thought leadership

Fee of $10.00 for members and $20.00 for non-members.

Box lunch included.