Elements of the Marketing Plan 

Learn your target market, competition, business environment and how to write and implement a marketing plan.

Topics covered include:

• Who are the right people for my product/service?
• Where do I find these people?
• What's the difference between marketing and sales?
• Now that I have a blog, what do I write?
• How do I use Twitter/Facebook/Blogging to attract         customers?
• How do I get people to come to my site?
• Am I saying the right words to connect with my audience?
• Defining your target market.

Sponsored by:

Bob Gaynor: SCORE Presenter and Certified Mentor

As a social media specialist, I help small businesses and schools reach out to find new customers and clients using LinkedIn, Facebook and other tools. I will help you grow your business and strengthen customer relationships by building, managing and promoting your business identity online. 

Specialties: B2B marketing, marketing management, LinkedIn training, social CRM training, social media outreach, customer presentations, sales training, small business coaching.