Promote Your Brand Wisely & Effectively

For business success you must have a recognizable brand. This workshop will assist you in developing and promoting your brand. Effecitive marketing is more then just placing a few ads or using soclal media links. Your business needs a marketing strategy that builds on your brand identity, and a campaign to develop and maintain that awareness, and doing it within your budget.

This workshop will focus on:

7 Steps to Effective Branding
How to Set a Marketing Budget (and track results)
The difference between "Marketing" and "Advertising"
Business Gifts (Yes or No?)
Creating a Promotion Campaign that maximizes brand awareness
The 5 P's for effective business development
Craft Your 'Elevator Pitch" (using the 3 C's)

Fee: $25 (Free to veterans & current SCORE clients (contact your mentor))

Vicki Lam, CAS -Vicki is the President and Founder of "Promo Victory, Inc", a strategic promotional marketing company that offers close to 1 million innovative custom branded merchandise and apparel. Promo Victory's mission is to maximize marketing budgets and ROI by creating successful promotional campaigns that add impact and value to the brand message. Since 2008 Promo Victory, Inc has assisted over 300 cients nationwide including small and mid-sized businesses, corporations, non-profits, health care, malls, hotels, schools and government agencies.

A 2nd generation entrepreneur, Vicki has over 20 years of experience in marketing and advertising. She is a Marketing Management graduate of Goldey-Beacom College and is a Certified Advertsing Specialist (CAS). She is a member of the American Marketing Association.