Hone in on your core value proposition to develop a key strategic direction for your marketing plan. Marketing experts know that it is better to do a few things well, than a hundred things poorly, which is why this workshop is designed to give you a clearer direction and focus. Use our small business-marketing plan to research different channels and define what is best for your company.
Additionally, learn valuable lessons in building customer loyalty and making a lasting first impression with Marketing's 5 rules - proven strategies that get results.
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PRESENTER: Raju Mohandas
Raju graduated from the University of Miami, FL with a Bachelor of Science in Industrial Engineering and an MBA in Finance. He has over 30 years of experience in sales & marketing, operations and finance. In 1988 he started a company that was ranked in the top 100 nationwide in the industry. Raju has devoted the last 10 years to working with small businesses in facilitating financing for their business growth, as a consultant for their sales/marketing and operations, and as a turnaround professional. He has successfully restructured and helped small businesses obtain capital for their assets and operational needs.