HANDS ON - Google Keyword Planning for SEO

Wednesday, March 29, 2017 - Wilton Public Library

6:00pm-8:00pm | check-in starts at 5:30pm

A free SCORE small business workshop, co-sponsored by SCORE of Western Connecticut, Fairfield County SCORE, the Wilton Library and the Wilton Chamber of Commerce.

Understand why you should develop a keyword strategy first and how it relates to your website's SEO. It is critical to the success of being found on a natural Google search. In this workshop you will learn how to create a strategy for your product and services by watching a live demonstration. Bring your laptop, tablet or iphone and follow along on the web. In today's digital marketing environment, there is nothing more important than understanding how your customers will find you.

Key take-aways from this program include:

• Digital marketing and the importance of having a keyword strategy
• Live online Google keyword planning demonstration
• Learn how to set up an account, access Google adwords, and utilize the planning tools.
• Understand how keywords are connected to SEO and how customers will find your products and services.
• Learn why keywords are important to your website development and design.

Presenter: Bob Zukowski

Bob Zukowski has been involved in marketing and strategic planning for over 26 years. His career has spanned from large corporations to his own start-ups. Over the past 12 years Bob has been a hands-on entrepreneur involved with 3 start-up companies all of which were driven by the various tactics available in digital marketing.

To register - click here.