DEVELOPING AND MARKETING A SUCCESSFUL BUSINESS WEBSITE

Join us to understand the power and benefits of using a lead-generating Website to market and grow your business.

Key topics will include:

• Your business Website:  Build or Buy?
• Key Website Design & Features for Optimal User Satisfaction and Lead Generation
• Marketing Your Website Online & Offline
• Website Maintenance & Upkeep
• Budgeting for Website Development & Website Marketing Costs
• Additional Resources for Business Owners & “Buyer Beware” Pitfalls

Attendees will take away a clear of understanding of:

• Pros and cons of Website Development Methods
• Search Engine Optimization (SEO) and other Website Marketing Tools
• Realistic costs for Website Development and Marketing
• Locating legitimate professional resources/information supporting Website marketing and Development

PRESENTOR:   Nella DeCesare

A long-time resident of Naples, Nella DeCesare has worked in the advertising and marketing industry for 24 years; and specifically within digital advertising for 15 years.

She has also consulted in industries such as real estate, construction, retail, hospitality and non-profit.  Nella has taught marketing and social media classes to business owners in the Naples area for more than six years, and is the owner/operator of WBN Marketing LLC, a successful local digital marketing company.  She sits on various local boards, providing marketing and technology support.