Building and Protecting a Brand that Customers Love 

Create a brand that stands out from the crowd and connects online and offline 

Brands mean higher sales, profit margins and price-sales ratios, especially if you do business online. More than that, they create customer loyalty, provide credibility and help attract new customers, clients and opportunities.

During this interactive four-hour workshop, branding experts with more than twenty years of branding experience will lead you through the key steps to effectively develop, protect and grow your brand. You will learn the strategic thinking behind brand creation and how to use it to develop and market your product or service. Get a chance to pitch your brand story and get feedback from peers.

This workshop will also help you protect your brand by exploring the different types of intellectual property and ways to protect them. It will delve into leveraging your brand through licensing and avoiding common licensing pitfalls.

At the end of this workshop, you will have the ability to:

• Understand what makes brands resonate and connect emotionally
• List eight fundamental steps towards creating brands that customers love
• Comprehend the importance of protecting intellectual property and why trademarks and copyrights are integral to the brand process
• Develop a plan for keeping your brand top-in-mind and relevant over time
• Describe intellectual property strategies to protect and leverage your brand

Who should attend?

Start-up entrepreneurs looking to create and launch a new brand; established small business owners wanting to strengthen and grow their brand.

After the workshop, put the training to work.

Schedule a free follow up discussion with a SCORE NYC mentor to get you started.

Instructors: Mary Tan Mary has in-depth knowledge of branding, new products, and business development/management in a variety of settings. She is an expert on inbound and outbound marketing for profit and non-profit companies. She spent more than 30 years at Colgate-Palmolive managing and building global brands such as Palmolive, Colgate, and Ajax. She previously worked in the retailing, nonprofit and publishing sectors. Mary has an MBA in Marketing and Finance from Columbia Business School. She is a certified SCORE mentor.  Laurie Marshall For over 20 years, Laurie has been counseling clients on trademarks, copyrights and the legal aspects of branding. Laurie was trademark counsel for Major League Baseball for 10 years and continues to represent many MLB clubs, the National Basketball Association and hundreds of small businesses. She speaks regularly on the Legal Aspects of Branding a Small Business at events and conferences throughout the country. She holds a JD from Hofstra University School of Law.

Workshop Fees:

Online registration $59, walk-ins $69
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door; bring SEAP form to workshop).

Register Now!